AAF Colorado Website

UI/UX and Development, Design, and Digital Transformation

 

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Description:

I have been involved with American Advertising Federation for several years in Colorado Springs. I was President of the Colorado Springs Chapter in 2020. Due to the Covid 19 pandemic, we had to modify our business model. In-person networking events were our primary source of revenue, along with a significant awards gala taking place in Q1 of the year.

Our web presence had been lacking up to that point, so we needed to upgrade and become more digital reasonably quickly. Also, we planned to host and publish more content from our site.

To protect our budget, I designed and developed the site and cleaned up data, and pulled together content in other places that can now be found on the website.

The process was to look at our analytics and our business to understand what to highlight and use that to inform the top-level navigation.

The design is clean with muted colors to allow highlights to pop off the page.

Website:

AAF Colorado Website

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