How do you feel about industry awards?

As most in the advertising industry know, an award-winning project can take months or even years of planning, meetings, revisions, key player turnover, and any other thing that can throw a wrench in the spokes.

What? me on an expert panel

Recently, I had the chance to sit on an AAF panel discussion at the last minute. I had a chance to see some of the questions before I committed. Here are some of the rehearsed answers.